2016 saw some new partnerships for the Matrix Fitness team; the first of these being the amazing Corley Cycles. The bike store based in Stacey Bushes, Milton Keynes has developed strong links to women’s cycling, directly through title sponsorship of it’s own team, as well as investing in the women’s cycling community including race promotion and support of up and coming riders.
Director Phil Corley commented, “We are absolutely delighted that by linking up with Stefan and the Matrix Fitness team, we can continue our involvement with women’s cycling into 2016. I’ve closely followed the progress of the Matrix team throughout the years and it is with great pleasure that I can put my name on their jersey.”
With a large shop, and fantastic workshop facilities, Corley Cycles will provide a key link to the cycling industry itself, as well as helping team riders directly with bike maintenance throughout the season. With bike partner Trek being based in Milton Keynes, the city is quickly becoming a 2nd home for the team. “I’m from pretty close to Milton Keynes myself and grew up going to Corley Cycles for my own cycling needs. Corley Cycles are not only linked to current partners, they are actually a part of the local cycling culture with bike fitting, power testing and a wealth of knowledgeable staff. To have Corleys on board with the team for 2016 will not only give us direct support for our riders, but provide a vital link to the industry as we look to develop over the coming years.” Commented team manager Stefan Wyman
The team entering their 7th season is seeking a co-title sponsor, and has confirmed the partnership of Matrix Fitness, Trek Bikes and Milltag clothing. Having already announced contract extensions for Harriet Owen, Laura Trott and Elinor Barker, plus the addition of Alice Cobb, Isla Rush and Amira Mellor we are hoping for a strong year as it looks to support riders’ ambitions of reaching the professional level of the sport.
Corley Cycles Director Katy Simcock, herself a decorated former professional cyclist added, “Matrix Fitness presented by Corley Cycles is an exciting project. During 2015 we created a large team with great people, super keen riders eager to learn, coaches and friends all willing to chip in; we want to continue with this ethos. On The Drops is doing exactly this in 2016, we have a joint passion, we want to nurture athletes, give them the tools to develop into race winners and teach them how to get the best out of themselves. I’m very much looking forward to it.”